Social Influence in Second Life: Social Network and Social Psychological Processes in the Diffusion of Belief and Behaviour on the Web
The PhD thesis, under a Creative Commons licence, of Dr Aleks Krotoski is available through her website; there’s some interesting wordles on there as well. Go here:
http://alekskrotoski.com/post/academic-dissertation—social-influence-in-second-life-social-n
(Shortened URL) http://is.gd/75yo9

(It was thanks to Aleks showing me around Second Life several years ago that I had the ‘Aha!’ moment, so without her there may not have been a Virtual World Watch and accompanying snapshots.)
Aleks is a media and Internet journalist for The Guardian, and a presenter on what many regard as the best TV programme on video games to date (BITS). She twitters, and is also the presenter of The Virtual Revolution, the forthcoming BBC series about the Web:





